The End of Mobile ESPN
Three weeks into the 2006-2007 football season, Mobile ESPN has announced they’re going to shut down. Apparently the legion of fantasy football freaks didn’t flock to the service, leading to the discontinuation of the service.
From the article:
“There’s certainly some disappointment,” said Salil Mehta, executive vice president for ESPN Enterprises. “I think the focus of the ESPN organization is that we took a risk, but in doing so we have the benefit of having created the industry’s leading wireless application, and we’re going to figure out a way to bring that to fans and make the most amount of money.”
Calling a failed venture the “leading wireless application” is corporate spin if I’ve ever seen it. At least ESPN has had the good sense to optimize on their content, rather than on trying to be a full-blown MVNO.